At Vichy, La Roche-Posay, and L’Oréal, collaborations with athletes are redefining the conventions of beauty marketing. Beyond visibility, these partnerships reflect a more commercially led strategy.
About the Author
At Vichy, La Roche-Posay, and L’Oréal, collaborations with athletes are redefining the conventions of beauty marketing. Beyond visibility, these partnerships reflect a more commercially led strategy.
