Beyoncé Introduces Team U.S.A. in New Ad for Olympics 2024

Just after the conclusion of the Olympic opening ceremony in Paris, Beyoncé played hype woman for the United States team with a promotional advertisement introducing the athletes competing over the next few weeks.

Clad in red, white and blue ensemble, Beyoncé shouted out the U.S. competitors dressed in a bodysuit, blue cowboy hat and white cowboy boots. She introduced a few members of the team — Simone Biles, Sha’Carri Richardson, Noah Lyles, Caeleb Dressel, Katie Ledecky — as “YA YA,” included on her most recent album “Cowboy Carter,” played in the background.

“Get a look at America, y’all,” Beyoncé says. “These hopes and dreams, these superstars that represent us. The people of this big, bold, beautiful, complicated nation. All rooting together for them. Come on, you’ve gotta love Noah and Sha’Carri. The fastest man and woman on the planet. They’ll race the world anytime, any place. How about Caeleb? Proud papa, back in the drink for more gold. And Katie? The longer the race, the better she swims. And I know you know my girl Simone. Born to fly, destined to inspire. We’ve got superstars and we’ve got legends. We’ve got big dreamers who fought their whole lives to get here. Who gave up everything for one shot, and made it.”

As images of the athletes flashed across the screen, Beyoncé continued by sharing her support for those representing America in the Olympic games. “That pride and that joy? That’s what gets me about this team. And that’s what makes me believe in this team. And that’s why I can’t wait to see what they pull off over these next 16 days. America, give it up for Team U.S.A., the very best of who we are. What a vision to behold. What a team to believe in. What a night to celebrate.”

The Olympics opening ceremony kicked off earlier today, featuring all of the athletes arriving on the Seine and a slew of performers and artists throughout the event. Lady Gaga made an appearance early on in the broadcast, giving a spirited rendition of “Mon truc en plumes,” while Celine Dion made her grand return to the stage after years of not performing with a powerful rendition of Edith Piaf’s “Hymne A L’Amour.”

Beyoncé recently repped for the United States by granting permission for Kamala Harris’ campaign to use her 2016 song “Freedom” in the first promotional ad for her election efforts. Though she’s yet to endorse any candidate, she previously gave her blessing to President Joe Biden and Harris in the 2020 election.