8 Ways To Celebrate National Tequila Day 2024

National Tequila day celebrates Mexico’s most famous export. Produced in the state of Jalisco, its consumption has exploded over the last few decades and although growth has slowed in recent months, the industry is predicted to be worth as much as $20 billion by 2032 according to the IWSR.

So, given that Wednesday July 24th is National Tequila day in the U.S., here are a few thoughts on how to enjoy the spirit in style.

Some quick facts about Tequila you might not know

Tequila is actually an appellation of origin. Just like Chablis or Cognac, the origin of where Tequila can be produced is protected. It can only be made in the states of Guanajuato, Michoacán, Nayarit, Tamaulipas, and Jalisco, which represents the bulk of production.

Tequila must be at least 51% blue weber agave, with the rest from another neutral spirit, though many brands use 100% blue agave. Generally, “mixto” Tequilas with less agave are cheaper.

Blue weber agave can take between eight and 12 years to harvest and can grow as much as seven feet tall.

People often believe agave to be a cactus. It is not. It is actually from the Agavoideae family, which is a succulent closely related to the lily plant.

It is the hearts of the plant, also known as the piñas, that are cut out, cooked, and fermented to make Tequila. Unlike grape-based beverages like wine, which come from plants that regrow seasonally, the agave plant is used up after harvest and must be completely replanted.

3 cool Tequila brands to celebrate with

Vivir: The Vivir brand focusses on sustainability with estate owned plantations of blue weber agave that are carefully managed. Water is obtained from a volcanic spring on the property and is used to help the agave mature over the course of nine years. Produced at the family run Casa Maestri distillery in Jalisco.

Suavecito: Suavecito produces a range of Tequilas in Jalisco. Bill Foss purchased an agave farm in 2002 and has been cultivating agave at higher elevations in search of smaller piñas that are richer in sugar. The result is a range of small batch, hand crafted Tequilas that can be sipped or utilised in top end cocktails.

Clase Azul: Who can resist those iconic collectible bottles by Clase Azul? Founded by serial entrepreneur Lance Collins with a focus on a premium, additive free offering, the Tequila brand has gone on to become one of the most recognised spirits in the world. Resposado and Anejo styles are produced alongside the very accessible Blanco.

5 Tequila cocktails

Classic Margarita

The Classic Margarita is a timeless Tequila cocktail known for partnering sweet, sour, and salty flavors. Alongside Tequila, it uses fresh lime juice, and an orange liqueur like Cointreau or Triple Sec, served in a salt-rimmed glass and on the rocks. Sharp notes of citrus compliment the earthy notes of Tequila. It’s also great with spicy Mexico dishes.

Tequila Sunrise

The Tequila Sunrise always looks great in the glass, mimicking the colors of a sunrise. It’s made by combining Tequila and orange juice in a highball glass over ice, then slowly adding grenadine, which creates a gradient effect as it sinks. Garnished with an orange slice and a maraschino cherry, this sweet and refreshing cocktail is a crowd pleaser, especially in the sunshine.

Paloma

The Paloma is a refreshing and tangy cocktail that combines Tequila with grapefruit flavored soda and lime juice. Often served in a salt-rimmed glass over ice, it balances the vegetal notes of Tequila with the citrusy sweetness of grapefruit. Garnished with a lime wedge or a slice of grapefruit, the Paloma is simple, versatile and enjoyably fun.

Tequila Sour

The Tequila Sour is a sophisticated twist on the classic sour cocktail. It’s made by shaking Tequila, fresh lemon juice, and simple syrup with ice. Egg whites are sometimes used to create a frothy texture. Strained over ice and garnished with a lemon twist or cherry, this cocktail should offer a balanced mix of sweet and sour flavors with a full, foamy texture.

Tequila Mule

The Tequila Mule is a spicy and refreshing variation of the classic Moscow Mule, substituting vodka with, you guessed it, Tequila. Add the Jalisco spirit to fresh lime juice, and ginger beer in a copper mug filled with ice, before garnishing with a lime wedge and mint leaves. It works through a blend of ginger warmth, vibrant citrus and the unmistakable nuances of agave. Refreshing, with a kick.