Broncos announce Tico Sports as new Spanish-language radio partner

ENGLEWOOD, Colo. —The Denver Broncos on Monday named Tico Sports as the team’s new Spanish-language radio partner, it was announced.

A leading provider of Spanish-language sports broadcasts, Tico Sports will serve as the Official Spanish Radio Broadcaster of the Broncos.

“The Broncos could not be more excited to team up with Tico Sports to provide our Fanáticos with this Spanish language broadcast experience,” Broncos Chief Marketing Officer Hailey Sullivan said. “Through this partnership, we look forward creating an inclusive experience for our Spanish-speaking fans across the world.”

As part of this partnership, Tico Sports will provide Spanish-language radio broadcasts of all Denver Broncos games. Fans can tune in to the Tico Sports | Broncos Spanish Broadcast on the Broncos App, Tico Sports website, NFL+, and KBNO 97.7 FM and 1280 AM in Denver.

“We are delighted to partner with the Denver Broncos,” President of Tico Sports CiCi Rojas said. “As a Latino-owned company, we are committed to providing an accessible, quality and authentic Spanish-language broadcast experience for NFL fans. We look forward to showcasing the excitement of the Tico Sports | Broncos Spanish Broadcast to the Latino community and beyond.”

Tico Sports aims to enhance the fan experience and engage audiences throughout the Broncos’ 2024 season.

Tico Sports partners with professional and collegiate teams to drive activation within the high-growth Latino market. We drive audience engagement via live game broadcasts, community outreach, and a bilingual social media presence. Partnering with teams like the Denver Broncos, Kansas City Chiefs, Philadelphia Eagles, Jacksonville Jaguars, Baltimore Ravens and Minnesota Vikings, Tico Sports delivers impactful marketing solutions that enhance brand visibility and loyalty within the Latino community.