Catch the Wahoo Wave: Rustic Howler Brothers Drops Exclusive UVA Collection

“We got this computer, and we had no idea what we were doing whatsoever, but we just went for it and made this album,” Stepanian said.

“Yeah, a lot of it was recorded over at a little house on Rugby Place,” Heard added. “A lot of it was recorded at a farm in Esmont.”

“Oh, and in Duck, on the Outer Banks,” Stepanian added.

“Oh yeah, that’s right,” Heard said quietly, nodding at the memory.

Music critics and fans loved how Stepanian’s raspy, sandpaper voice blended with Heard’s guitar and banjo work, and Brent’s mandolin and lead guitar. The stripped-down, raw bluegrass-influenced band flourished on the tour circuit in the early to mid-2000s, releasing six albums and burning a trail on Interstate 64 between Charlottesville and Richmond, where they played a lot.

Fishing the Gulf Coast and the Birth of Howler Brothers

As the years passed, Stepanian and Heard married their UVA college sweethearts, Liz Nau and Helen Van Clief, respectively, and became more involved in their professional lives. Stepanian, a 1997 English major at UVA, earned a law degree at the University of Richmond and began working as an attorney in the beer distribution business. Heard, who earned degrees in economics and fine arts at UVA in 2000, later earned a graduate degree in architecture and was working in the field.

A side gig designing a T-shirt got Heard thinking there had to be something more fulfilling. He wanted to make a go of starting a men’s clothing company.

“I had a lot of pent-up art inside of me that needed to get out, and Howler Brothers was a great vehicle for that,” he said. He called on his old creative pal Stepanian to see if he wanted in. The answer was yes.

In addition to music, the pair connected over their love of surfing, surf culture and the outdoors. They’d both relocated to Texas and were kicking back one afternoon after a day spent fishing on the Gulf Coast, pulling in redfish “and tarpon if you’re lucky,” Heard said.

“That’s where a lot of this idea hatched,” he said. “It was like, ‘Hey, we can make cooler-looking stuff.’ Like, we like to fish in more flavorful things. We used to wear a lot of embroidered shirts when we played in the band.” That’s when he and Stepanian decided to make their funky wardrobe a lifestyle.

The pair launched Howler Brothers in 2011, and its pearl-snap, embroidered Western shirt-influenced line has steadily grown in popularity since then. This year, comedian Will Ferrell sported a Howler Brothers cap in much of his new documentary, “Will & Harper.”

New Wahoowa Collegiate Line

Not too long ago, the University approached Stepanian and Heard with an idea: Would they consider designing a collegiate line of clothing for UVA? 

At first, there was reluctance. The pair was not too interested in entering that marketplace. But soon, nostalgia and an abiding fondness for UVA won them over.

They have curated a wholly unique “capsule collection” of Wahoo-inspired menswear that subtly blends vintage University trademarks with muted pigments recalling the school’s signature orange and blue hues.

Heard, using the skills he learned at UVA as a fine arts major, designed the collection.

“I think part of this was introducing ourselves to a new audience, which is a lot of folks who maybe don’t know who Howler Brothers is,” he said. “So, we went with a lot of our staples, which are an embellished shirt, as well as an all-over pattern shirt and some cool hats and things.”

The line will be for sale Friday at a special tent event outside Peabody Hall, where Stepanian and Heard will introduce their goods.