Swiggy Instamart brings the world’s biggest and oldest toy retailer at a ’10-minute distance’

Swiggy Instamart has teamed up with Hamleys, the renowned toy store, to bring customers 10-minutes toy deliveries. This partnership marks Hamleys‘ debut in the quick commerce space, allowing customers to get their hands on a selection of toys at their doorstep in a few minutes. Fulfilling those last-minute playtime needs or surprising the little ones with a quick gift is easier than ever due to the convenience of UPI and other payment methods on Swiggy Instamart.
Both Hamley’s and Swiggy Instamart took to the popular social media site Instagram to announce the new partnership with the tagline: “Making imaginary friends real”.

Hamley’s toys on Swiggy Instamart: Availability

Customers in all metro cities can now order from over 120 Hamleys products through Swiggy Instamart. The collection includes popular brands such as Disney, Barbie and Hot Wheels, catering to children of all ages with options that promote both fun and learning.
This partnership aims to meet the growing demand for quick and convenient access to toys, particularly for busy parents and last-minute shoppers.

With this partnership, Swiggy Instamart aims to set a new standard in the quick commerce industry by demonstrating how established retail brands can leverage fast delivery services to reach customers more effectively.

What Swiggy Instamart’s CEO said

Swiggy Instamart’s CEO Phani Kishan, also expressed his enthusiasm about the partnership on social media platform X (earlier Twitter), highlighting the innovative step in combining Swiggy’s efficient delivery system with Hamleys’ premium toy selection.
He emphasised that this collaboration not only broadens the product range available on Swiggy Instamart but also enhances the shopping experience for customers by bringing high-quality toys directly to their homes in record time.
Kishan wrote: Okay guys. “This is big! Super excited to announce @Hamleys_India ‘s launch on@SwiggyInstamart to get a fantastic array of products for kids (and adults)! Be it Lego, Barbie, Hot Wheels or official Disney toys, we have them all available for delivery in 10 mins. We went live in the morning and we are apparently stocking out on the Lego products already. Go grab yours quickly as we get busy restocking.”