2024-09-11 04:30:02
LinkedIn has over 1 billion users from 200 countries. 16.2% use it daily. 49 million people look for jobs there every week. LinkedIn is where the money’s at. But when you’re a busy founder, you don’t have time to mess around. Writing posts takes ages and you have other things to do.
ChatGPT can help. Here’s how to make it write LinkedIn posts just like you in five simple steps. Copy, paste and edit the square brackets in ChatGPT, and keep the same chat window open so the context carries through. Be proud to publish every time.
Your posts should sound like you wrote them. Not a robot. ChatGPT needs to get your style. How you talk. What words you use. Head to LinkedIn, look at your analytics and find your top performing posts of all time, then give ChatGPT those as examples so it can copy your vibe.
“Your task will be to write my LinkedIn posts. First read these posts I wrote. Tell me how I write and create a style guide to use in the new posts. Make the style guide include what kind of words I use, my sentence length, my tone and style and structure. Include what makes my writing unique. [Include example posts]”
Read what it says. If it’s right, move on. If not, give it more posts or explain what it got wrong.
Your goal is to reserve a space in someone’s head for the thing that you do. Especially on LinkedIn. If a connection thinks of someone else first, you’ve lost the game. To achieve this, stick to what you know, and do it consistently. Keep going until people see you as the expert, and then don’t stop. Pick three or four main things you’ll post about, which become your pillars. Your followers will know what to expect from you and this matters for showing up online.
“Now, give me 10 ideas for LinkedIn posts about these topics: [list your content pillars, based on the topic you want to own and be known for]. Present the ideas using one sentence for each one and make them punchy.”
Look at the ideas and choose the best ones. Take them forward using the next few prompts.
Good instructions make good posts. Bad ones make rubbish. Get your instructions right and ChatGPT will pump out killer content. Spend time on this bit because it pays off.
“Let’s go forward with idea [select the idea you want to go forward with first]. Use my writing style that we just described. Start the post with a hook, which should be a short, sharp, punchy line that grabs attention with my target audience but should not be a question. Then add a rehook, a short line that comes after the hook, that sets up the post and signposts the rest of the post. The main part of the post should fill a knowledge gap in my target audience, so I should help them do something in distinct steps, adding value with each one. Write new sentences on new lines, with line breaks. The penultimate line should be a compelling statement that strongly states one of my audience’s strong beliefs back to them. The final line should invite engagement on my post, inviting people to comment. Make sure the answer to this question is something they would be proud to share. Before you write this post, ask me questions about my target audience. Then ask for a personal story to incorporate in the post.”
First drafts are never perfect. That’s fine. Read what ChatGPT writes. Then make it better. This is where okay posts become great ones. The ones people remember and share.
“Change this post to make it more [specify what you’d like changing, for example chatty, professional, simple, punchy]. Do not use these words [include the words used in the post that you wouldn’t use in real life]. Also don’t [anything else you’ve spotted that you don’t like]. Now give me the post without the section titles.”
Keep re-prompting until you love it. The more you tell ChatGPT, the better it gets at writing like you.
ChatGPT forgets things. Chances are, with this journey of prompting you’ve just undertaken, it’s gone away from your original style guide. So here’s where you double check. Get ChatGPT to mark its own homework by comparing the draft post with its original instructions.
“Now review this draft and refine it to better match my style. Shorten any sentences that are longer than [specify, for example ten words], and simplify any complex language, including [specify sentences that are too complex]. Replace any words that don’t sound like me with ones I would use. The part that I think doesn’t flow well is [specify that here if applicable], so rewrite it to sound more natural. Add any final touches to make the post engaging and authentic. Once refined, give me the final version ready to post.”
Now ask it to repeat this process for the other ideas you liked. Give ChatGPT the rest of the numbers, one by one, until you have a month’s worth of content ready to go.
“Now let’s learn from this process and repeat it to create post idea [number]. Ask me questions before creating the post in the same style.”
Getting ChatGPT to write your LinkedIn posts saves time. But it’s more than that. It helps you post quality stuff that people want to read. Stuff that grows your brand. Make ChatGPT analyze your style, select your topics, then write the perfect prompt. Make it better and double check.
Tonnes of LinkedIn content could be five prompts away. Try these today and watch your likes and comments go through the roof.
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