Conecuh Sausage to Sponsor Smokey’s Midway at Longhorns Football Games This Season

Austin, TX — September 6, 2024 — Conecuh Sausage Company announced today a multi-year sponsorship agreement with University of Texas Athletics which names the brand as the presenting sponsor of Smokey’s Midway on Longhorns Football game days.

Since 2019, Smokey’s Midway has become a highlight of game days, offering hours of fun for the whole family outside Darrell K Royal-Texas Memorial Stadium.  It features dozens of free carnival games and prizes, a Ferris wheel, a super slide, inflatable attractions, an array of fair-style foods, and much more.  To add true southern flavor to the menu, Conecuh Sausage, a family-owned and operated business deeply rooted in college football traditions, will bring its high-quality products to fans at Darrell K Royal – Texas Memorial Stadium this fall.

Since 1947, the Sessions family has been smoking their original Conecuh pork sausage over a hickory fire, and today they offer six varieties of sausage, including Cajun, Spicy & Hot, and All-Natural Hickory Smoked Sausage with no MSG or added nitrates.

“We’re thrilled to bring Conecuh Sausage’s high-quality products to Texas Athletics as the proud sponsor of Smokey’s Midway,” said Lucas Motta, Vice President of Longhorn Sports Properties. “As a familiar name in the South and a staple in college football culture, Conecuh Sausage is a natural fit for the vibrant tailgating atmosphere and fan experience at Texas.”

Conecuh Sausage’s partnership was brokered by Longhorn Sports Properties, the locally based team of Learfield – the media and technology company powering college athletics – which is the exclusive multimedia rights holder for Texas Athletics and oversees all sponsorship agreements on their behalf.

About Conecuh Sausage
According to John Sessions, President and Owner of Conecuh Sausage, “Our family owned and operated business began in 1947 in our small town of Evergreen, Alabama. Although we’ve grown over the last 75 plus years, our commitment to producing the finest hickory smoked sausage hasn’t changed. Our tradition of selecting only the highest quality meats, preparing them with our patented blend of seasonings, and smoking them over a pure hickory fire continues today. The result is that unmistakable Conecuh flavor that will keep you coming back time and time again. Conecuh Sausage is excited to be a new sponsor and to bring our True Southern Flavor to concession stands at DKR-Texas Memorial Stadium this fall.”

Conecuh Sausage Contact:
(251) 578-3380 or visit ConecuhSausage.com

About Learfield
Learfield is the media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.