A recent TOI Survey captured shifting Indian consumer behaviour across health, entertainment, opinions, money, food, and travel in 2025. As per the survey, for 35% of respondents, physical fitness was the biggest priority, and for 40% of the respondents visible results in fitness mattered the most. In the world of entertainment, 39% of respondents spent most of their screen time on OTT/movies and 53% tried spending less time scrolling aimlessly and 43% of the respondents watched videos or shows online to relax and unwind. When it came to opinions, 61% of respondents actively followed daily updates and 45% respondents were very optimistic about India’s overall direction in 2025. Also, 33% of the respondents got their news and opinions from television news channels.For money matters, 58% of the respondents budgeted regularly and tracked expenses, and 38% set travel and personal goals as their top money goals in 2025. And interestingly, 56% of the respondents were careful and disciplined about money matters.
For those concerned about the travel world, 52% of the travellers seeked relaxation and escape and 56% of the respondents said memorable visuals or aesthetics made them mostly likely to share their experience on social media.Food is not just a solution to hunger, it is a medium of connection, sharing stories, bonds and journey. And that’s why every human connection has a part of it dedicated to some food memories built over the years. From sadness to happiness, food is an integral part of the life journey and celebrating the magic of food, India Habit Index 2025 did some surveys to understand the food choices of people and the key factors that influenced their food choices and places they chose to eat from.
The survey on what usually influences your choice of where or what to eat was mainly divided in five subcategories which included Craving and Taste Mood, Recommendations & Reviews, Value for Money, Exploration of Cuisines, and lastly Health & nutrition. To which,43.53% audience said they went as per craving and taste mood, 19.35% chose recommendation and reviews to be their driving force, while 15.40%, 10.87%,and 10.85% chose value for money, exploration of cuisines, and heath and nutrition respectively.And when the survey asked for what kind of food mood hits you most often? 64.74% chose comfort food, 23.25% spicy and flavorful, 4.91% sweet indulgence, 4.88% healthy light meals, and 2.22% chose fast and easy options.The survey on whose opinion do you trust most for trying something new, 49.34% chose friends or family, 19.66% said food influencers, 16.36% trusts restaurant rating, 9.58% goes as per local people, and 5.06% trusts online communities.
When people were asked about what makes a food experience feel truly “worth it”? 11.35% said portion size, 13.30 % said presentation and ambience, 59.71% chose taste quality, 13.41% preferred price fairness, and 2.23% chose service experience.On the question about what type of cuisine are you most interested in exploring next, 11.50% people chose Japanese, 21.46% Mediterranean, 8.99% Korean, 51.74% Regional Indian, and 6.32% Mexican.And lastly, when asked about what matters most to you in healthy eating? 33.90% said fresh ingredients, 41.44% chose balanced meals, 12.65% preferred low oil/sugar, 7.22% said protein content, and 4.79% said portion control.Images Courtesy: istock
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