Anthropic’s Claude surpasses $1M in mobile app revenue

It’s taken 16 weeks to get there, but Anthropic’s AI app Claude has hit a notable milestone: It crossed $1 million in gross mobile app revenue across iOS and Android. Nearly half of that revenue has been generated by users in the U.S., according to new data from app intelligence firm Appfigures.

However, Claude is still ranking far behind top rival ChatGPT, which is No. 1 by overall downloads and No. 26 by revenue in the U.S. on iOS. Claude is only 95th in the Productivity category by downloads and 68th in that category by revenue.

Earlier this year, we reported that Claude’s mobile app had seen a fairly tepid reception for its first week on the market, where it only pulled in 157,000 global downloads. By comparison, ChatGPT had seen 480,000 mobile app installs within the first five days of its iOS-only, U.S. launch. The highest rank Claude had achieved in the U.S. was a few days after its iOS debut when it reached No. 55 on the top free iPhone app charts, Appfigures said at the time.

Still, Claude was able to hit its first million in revenue faster than other AI app competitors. Though it trailed far behind ChatGPT, which only took three weeks to reach this milestone, Claude came in ahead of Microsoft’s Copilot and Perplexity, which took 19 weeks and 22 weeks to hit the $1 million figure, respectively.

The largest market for Claude by downloads is the U.S. at 32.5%, followed by India (9.6%), Japan (6.8%), the U.K. (5.1%) and Germany (3.2%). Combined, these top five markets account for 57.2% of Claude’s mobile app installs.

The picture of Claude’s monetization on mobile is somewhat similar, as the U.S. leads again with a 48.4% share of revenue. That’s followed by Japan (6.7%), Germany (4.3%), the U.K. (4.3%) and South Korea (2.8%) for a combined share of 66.8%.

Beyond its sizable burn rate as a startup, Claude’s challenges specific to the mobile consumer market will likely continue in the days ahead — particularly when Apple Intelligence launches, offering Siri users direct access to ChatGPT via their iPhones.