Categories: Technology

YouTube is testing its cheaper Premium Lite subscription again, but it now has limited ads

The company confirmed the tests to The Verge as well, with spokesperson Jessica Gibby saying that it has been testing a “different version” of the subscription with “some users in Australia, Germany and Thailand for several months (with the most recent one beginning in Australia at the start of this year).” Gibby adds that “we don’t have anything else to share in terms of a broader rollout at this time.”

According to a screenshot shared by singer-songwriter Jonah Manzano on Threads, the Premium Lite subscription in Australia costs $8.99 AUD per month on the web, or slightly less than half of the $16.99 AUD cost for the full version of Premium. On iOS, the costs are $11.99 AUD for Premium Lite and $22.99 AUD for Premium, according to another screenshot from Manzano.

While the previous version of Premium Lite had no ads on YouTube and YouTube kids, this new version has limited ads instead. In a footnote, YouTube writes that ads may appear on “music content and Shorts” and users might see “non-interruptive ads when you search and browse.”

The rubric in the screenshot also shows that this version of Premium Lite doesn’t offer ad-free access to YouTube Music, the ability to download and play videos offline, or the ability to listen to videos in the background, which also weren’t available with the old Premium Lite.

YouTube initially began piloting Premium Lite in parts of Europe in 2021.

News Today

Share
Published by
News Today

Recent Posts

Kareena Kapoor’s Next Untitled Film With Meghna Gulzar Gets Prithviraj Sukumaran On Board

Kareena Kapoor is working with Raazi director Meghna Gulzar for her next film. The project,…

2 weeks ago

Purdue basketball freshman Daniel Jacobsen injured vs Northern Kentucky

2024-11-09 15:00:03 WEST LAFAYETTE -- Daniel Jacobsen's second game in Purdue basketball's starting lineup lasted…

2 weeks ago

Rashida Jones honors dad Quincy Jones with heartfelt tribute: ‘He was love’

2024-11-09 14:50:03 Rashida Jones is remembering her late father, famed music producer Quincy Jones, in…

2 weeks ago

Nosferatu Screening at Apollo Theatre Shows Student Interest in Experimental Cinema – The Oberlin Review

2024-11-09 14:40:03 A silent German expressionist film about vampires accompanied by Radiohead’s music — what…

2 weeks ago

What Are Adaptogens? Find Out How These 3 Herbs May Help You Tackle Stress Head-On

Let's face it - life can be downright stressful! With everything moving at breakneck speed,…

2 weeks ago

The new Mac Mini takes a small step towards upgradeable storage

Apple’s redesigned Mac Mini M4 has ditched the previous M2 machine’s SSD that was soldered…

2 weeks ago