Categories: Technology

Picsart partners with Getty Images to develop a custom AI model

Picsart, a photo-editing startup backed by SoftBank, announced on Thursday that it’s partnering with Getty Images to develop a custom model to bring AI imagery to its 150 million users. The company says the model will bring responsible AI imagery to creators, marketers and small businesses that use its platform.

The model will be built from scratch and will be trained exclusively on Getty Images’ licensed creative content. The company says the partnership will enable Picsart subscribers to generate their own unique images, with full commercial rights. Users will be able to use any of Picsart’s editing tools to add to or customize the assets. 

By creating its own model trained exclusively on licensed content, Picsart plans to give its users access to safe AI creative tools at a time when there are rising concerns regarding AI-generated images and copyright issues.

Image Credits: Picsart x Getty Images AI Image

Picsart’s AI lab, PAIR, is building the model. The team will make the model accessible through the company’s own API services. 

“Picsart offers endless customization, content, and editing tools for everything from social media ads to website graphics, and this partnership will enable commercially usable AI-generated imagery from a world-class brand,” said Picsart CEO and founder Hovhannes Avoyan, in a statement. “We are thrilled to partner with Getty Images, the most prestigious commercial library out there, to bring this to market.”

Picsart plans to launch the model later this year. 

The company is also integrating Getty Images video content into Picsart’s platform and making it available to Plus members.

Picsart isn’t the first startup that Getty Images has partnered with for responsible AI imagery, as it also partnered with AI image generator Bria, and Runway, a startup building generative AI for content creators.

News Today

Share
Published by
News Today

Recent Posts

Kareena Kapoor’s Next Untitled Film With Meghna Gulzar Gets Prithviraj Sukumaran On Board

Kareena Kapoor is working with Raazi director Meghna Gulzar for her next film. The project,…

17 hours ago

Purdue basketball freshman Daniel Jacobsen injured vs Northern Kentucky

2024-11-09 15:00:03 WEST LAFAYETTE -- Daniel Jacobsen's second game in Purdue basketball's starting lineup lasted…

17 hours ago

Rashida Jones honors dad Quincy Jones with heartfelt tribute: ‘He was love’

2024-11-09 14:50:03 Rashida Jones is remembering her late father, famed music producer Quincy Jones, in…

17 hours ago

Nosferatu Screening at Apollo Theatre Shows Student Interest in Experimental Cinema – The Oberlin Review

2024-11-09 14:40:03 A silent German expressionist film about vampires accompanied by Radiohead’s music — what…

17 hours ago

What Are Adaptogens? Find Out How These 3 Herbs May Help You Tackle Stress Head-On

Let's face it - life can be downright stressful! With everything moving at breakneck speed,…

17 hours ago

The new Mac Mini takes a small step towards upgradeable storage

Apple’s redesigned Mac Mini M4 has ditched the previous M2 machine’s SSD that was soldered…

17 hours ago