Spotify’s new direct messaging feature is more about real-life connections than tech tricks. For years, if you wanted to share a great track with a friend, you’d copy the link, open WhatsApp or another chat app, and only then start the real conversation. Spotify wants to fix that. In its latest update, users can start private or group chats right inside the app, ping over songs, and swap playlists, all without switching screens.
If you’re listening to a track and it makes you think of someone, just tap Spotify’s messages icon. No fuss. Type a note, share the song or a playlist, and keep that musical back-and-forth going. It doesn’t matter if you’re a free or premium user, or whether you’re on Android or iOS. The goal here is simple: keep chats and tunes side by side, just like they play out in real friendships.
Instead of flipping between messaging apps, every recommendation and chat sits in one place. Jump into a friend’s playlist, drop your thoughts on a trending album, or pass along a surprise single at midnight, it all happens naturally, right where you’re already listening.
Where can you use it?
Not everyone will see the new chats feature instantly. Spotify is rolling out this update slowly, picking a few countries to start, because it wants to see how people actually use the feature. This phased approach helps the team learn what works, what gets ignored, and how music lovers mix recommendations with conversation in the flow of their listening habits.
There’s no word yet on when this will reach India or other major markets, Spotify is clear that future launches depend entirely on feedback from early test markets. The company’s bet is straightforward: people want music and conversation to go hand in hand. As playlists become more personal and artist releases start more debates, keeping everything inside the Spotify app is simply more convenient.
This is part of a bigger trend: streaming services are racing to add community features, bringing listening and talking closer together. For Spotify, in-app messaging is a bid for loyalty – one app, one chat, one community, tuned in to the same beat.
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