finfluencers

Zerodha’s referral stoppage exposes the dark side of influencer marketing

MUMBAI : Zerodha on Wednesday stopped its popular referral programme after the National Stock Exchange of India's (NSE's) 14 August…

3 months ago

Why people tend to buy stories financial influencers peddle

My feed of Instagram reels and YouTube shorts is full of videos featuring financial influencers(finfluencer) telling the world at large…

3 months ago

Meet the new YouTube finfluencers – teenagers trading options ‘making 36-40%’

“Watching business channels on mute is key to my success," claims a 13-year-old self-proclaimed “world’s youngest successful options trader" on…

3 months ago

Trust your doctor, check your broker: The overlooked risk in financial advice

You submit documents not just once but repeatedly over time. Failure to do so can result in your accounts being…

3 months ago