Advertising

Brands go hyperlocal to engage with consumer

NEW DELHI: Localism, a global trend in consumer preferences, is now being adopted by advertising, with Indian companies increasingly tailoring…

3 months ago

Meta Charged by EU for Breaching Tech Rules With Its Pay or Consent Advertising Model

Meta Platforms was charged by EU antitrust regulators on Monday for failing to comply with landmark tech rules as they…

3 months ago

How Rishi Shah pulled off a billion-dollar pharma advertising scheme

2024-07-04 08:40:01 In today's Finshots, we tell you how Outcome Health's fake billionaire founders pulled off a real business scam.The…

3 months ago

Instagram, Twitter, YouTube and TikTok Face Action Over EU Crypto Advertising Complaint: Details

Meta Platforms' Instagram, Alphabet's YouTube, TikTok and Twitter could face regulatory action after European consumer group BEUC complained to the…

3 months ago

UK Unveils Tougher Rules for Crypto Sector, Will Curb Advertising With ‘Cooling Off’ Periods, Risk Warnings

British consumers buying cryptoassets will get a 24-hour "cooling-off" period for the first time from October under tougher marketing rules…

3 months ago