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Popular items from this list:
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A “flossing toothbrush” with two layers of bristles
I personally just bought this a few months ago and love it! I use an electric toothbrush usually, but I feel like I’m getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter how much I floss, and these bristles seem to actually target that a lot more effectively.
A foaming garbage disposal cleaner you can plop into your sink
A copy of Burn After Writing, a guided journal that tens of thousands of reviewers swear by
A reviewer-beloved electric painless hair remover designed to quickly deal with small, fine hairs in sensitive areas
Essence’s Lash Princess mascara that’s less than $5
Putting it on is like giving my eyelashes butterfly wings. It doesn’t get clumpy, it stays put ALL the livelong day no matter how much you sweat, and you can apply it on very lightly if you don’t want it to look so dramatic, or continue applying for longer lashes each time.
Promising review: “Saw this product on TikTok and thought it would be expensive looking at the results they got. I am beyond amazed with how my lashes look after about two coats. For around $5 you couldn’t ask for a better mascara! I will be buying this same one when I run out. I was not expecting to like it as much as I do! No complaints.” —Kd
A silicone baking mat for your sheet pan
A set of affordable, highly popular wireless Bluetooth earbuds that make excellent AirPod dupes
Promising review: “Best decision! These are the greatest headphones ever! I saw them on TikTok months ago and added them to my wishlist. I got a new phone that doesn’t have the headphone port so I decided it was time to finally buy them. They are amazing and I probably won’t ever take them out of my ears!” —Katlyn D Arnold
A set of fast-acting Keurig cleaner pods you can simply put through a cycle on the machine to get rid of all the crusted-on grinds
A jar of internet-beloved The Pink Stuff, which tackles so many darn things that it’ll be the BFF of every room in your house
Promising review: “Found this product on TikTok. I don’t think I’ve ever seen value like I do this product! Literally use it on EVERYTHING!! Kids and teens have dirt, grime, and grease on their walls? …This will make it look like a new paint job. Baseboards need some love? A pea-size amount of this makes them look brand new. Need a shoe cleaner? PERFECT for sneakers. I could name a million more uses, but I can ASSURE you this is worth every penny. What’s more? You need such LITTLE of this product, it will last a VERY long time. Thank you, TikTok!!!” —Rachel in CLT
A Bissell multipurpose carpet and upholstery cleaner with a MAJOR fan following of parents and pet owners
Promising review: “Yep! TikTok made me buy it and I loved it. Looked for it online, and on Walmart they were about $150 for some reason?? Got it here, and I am LOVING IT. Things definitely look cleaner. Spots on my carpet are gone, and my car seats look brand new for the first time since I bought it! Directions are easy. Just a heads up, MAKE SURE TO USE WARM WATER. if you leave water in it and it gets cold, it’s not as effective, so just follow instructions and it should be wonderful!” —Carlos
A color-coded Cuisinart knife set
Promising review: “This is my best buy of the month, and best knife buy of the year. Yeah, I’ve had sharper, better-quality knives in the past, but for hundreds of dollars more. For basic kitchen use, this is the set to buy. I like that they’re colorful, because I’ve already been able to familiarize myself with which knife is which color and what I need to use them for. I haven’t had to sharpen them yet and I’ve been using them pretty steadily for about a month. The blade cases they come with are extremely handy. I like that I don’t have to use a knife block. These fit nicely in my drawer. At this price, they are worth every penny. I wouldn’t have a problem spending $40–$50 for these knives.” —GWP
A pair of popular cross-waist leggings heralded as the perfect dupe for the Aerie leggings
A set of silicone stove-counter gap covers
The internet-famous Revlon oil-absorbing volcanic face roller you simply swipe over your face
An Apple AirTag
Promising review: “Took a pair of these with me on my trip to Europe, and absolutely loved them. What a smart idea! I am one of those people that is unable to utilize carry-on luggage due to physical limitations, so this was terrific, and kept track of my checked luggage. And like somebody else’s great idea, I also used it to find my way back to my hotel room while in Europe! Find your luggage, find your hotel room!” —Writing Rider
A cold brew coffee maker
An MVP-worthy pet urine stain-removing spray that will instantly tackle both old and new stains
Promising review: “I don’t know how I ever survived without this. There’s tons of ‘pet stain/odor remover’ products out there, but this by far is the absolute best. I cringed paying the $20 for it when others are between $5–$10, but I have NO ISSUES paying now. I foster dogs, some puppies, some older, some not house broken and every room in my house is carpeted except the kitchen which means I have lots of accidents. I spray enough to saturate if it’s a lot of urine, let it soak for 10 minutes then wipe it up with a hand towel. Then I put a larger towel on top of it if it’s in a high-traffic area until it’s completely dry. It’s taken out every stain and more importantly the odor is gone! I will never stop buying this product. I recommend it to everyone who has dogs!” —Shelley
A lazy Susan turntable for your pantry or fridge
A painless, mint-flavored teeth-whitening pen that gets results from the very first use
A no-scrub weekly shower cleaner so handy you can quite literally “set and forget”
A slim organizer tray for your cutlery to save you so much drawer space
A roomy duffel bag that’s practically screaming, “take me on a weekend road trip”
A pack of the internet-beloved Mighty Match Pimple Spot Treatment, a hydrocolloid sticker that you can apply straight onto a zit
A bottle of nail and cuticle repair oil that you simply brush on your nail beds once a day
A Silly Poopy game that keeps kids entertained for hours
Promising review: “Let me tell you that if you want hours of endless fun of hide and go seek without having to hide yourself, this is a must get!When it’s hidden it makes various toot noises and says stuff so the kids know if they are close. And when they find it and press the button to do and sing the silly poopy dance … even you will dance and sing along!!! Doesn’t need batteries and come on, it’s poop? Who doesn’t think poop and toot noises are funny and if they don’t they are lying to themselves. A must-have for fun with your kids without barely doing any work!!” —andrea kelli gorman
An EasyWring microfiber spin mop, aka the MVP of CleanTok
A breakfast sandwich maker that simultaneously cooks an egg, toasts bread, warms precooked meat and melts cheese
An adjustable weighted fitness hoop that can relieve back aches
A set of Wonder Hangers designed to take advantage of all that unused vertical space in your closet
Promising review: “These are so clever and versatile! I live in an old house with tiny closets so I have to get creative. These are great because they can be used hanging horizontally or vertically. I also found they work great for hanging camisoles and tank tops. I can see what I have and take just the one I need!” —Therese Van Heuveln
A portable car vacuum to keep your car fresh
First Aid Beauty’s KP Bump Eraser to help exfoliate and smooth skin
A two-pack of TikTok-famous Dan-O’s seasoning, a low-sodium, hecka-flavorful option
Promising review: “I became interested in this product while watching TikToks. I have been adding it to so many things. I use it in spaghetti, on fish, and one of my favorites is to add it to popcorn. My husband had to ask why my popcorn smelled like steak. I love the fact that it is low sodium as well. I am not a fan of extra salt and most foods already have plenty of salt but need some seasoning. This should be your go to seasoning.” —Heartcri
Hella Cocktail Co.’s Mexican chocolate bitters
Promising review: “Great chocolate taste to add to cocktails. Especially good with peanut butter liquors.” —Chris H.
A geometric wire basket so subtly glam that you can incorporate it pretty much anywhere
A Shoe Slotz space saver to make even the most cramped, oddly-shaped closet a veritable organized shoe oasis
A bottle of Elizavecca Hair Treatment, an Olaplex “dupe” repairing mask infused with collagen
Promising review: “I saw this on TikTok, and in between other compares products that were four times the price, I decided to bite the bullet and buy this — let me tell you, best decision ever! I shampooed my hair, then heavily massaged this in, from ends to scalp. The carton says 5-20 minutes… But I ended up leaving it in for two days! And after washing it out, my hair was so shiny, bouncy and CURLY! My curl recovery journey has been long, but this has helped restore so much vibrance and shape to my hair. My mom has been stealing it from my bathroom every couple of days, after having similar results on her hair. Going to need to buy a few more to ward her off.” —curlyhead3
A 10-foot lightning cable perfect for your nightstand or living room
A soothing, rose-tinted lip treatment made with kukui oil and shea butter
A rose gold rechargeable electric lighter you can use to replace all your old gas ones
Promising review: “Works like a charm. I saw this on a TikTok. Knew immediately that I needed it. I love candles and this is so much better than a match or lighter. It’s kept a charge for months. I use it several times a month.” —dwhite3012
A bottle of Meltdown acne oil for anyone who’s cycled through a bunch of harsh prescription acne treatments from dermatologists
Check out a TikTok of the Meltdown Acne Oil in action.
Psst — you can use this oil to either spot treat acne or mix it with your moisturizer or a clay mask, *plus* you can wear it under your makeup, so it’s super versatile to your needs, too.
Promising review: “Will forever repurchase. As someone who deals with hormonal acne when PMS-ing and the addition of mask acne in the past few months, this has been my lifesaver. It completely got rid of those stubborn breakouts.” —Andrea P.
A ridiculously charming octopus-shaped blackhead remover
Another promising review: “After just two days of use, this adorable little octopus has done wonders for me, smells great too. Here’s how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like myself.” —LuckLocust
A two-stage knife sharpener
A dishwasher magnet so you know when it’s time to put the dishes away
A “Bread Buddy” dispenser that keeps sandwich bread fresh by ensuring it stays way more airtight
Buddeez is a family-owned, Missouri-based small business that specializes unique household products.
Promising review: “The Buddeez Sandwich Bread Dispenser is great! It does exactly what it was intended for. I live alone and I don’t quite go through bread often enough before the last quarter section of the loaf starts to go stale. I was originally looking for something to put a loaf of bread in as a shell for my vacuum sealer, that would keep the bread from getting crushed from the pressure. This dispenser solved all of my problems. Thank you!” —DRMcQuaig
A set of Wad-Free pads to ensure that your sheets stay separate from each other in the dryer
Promising review: “Wow!!! You wonder if things like this really work and well, I can absolutely confirm it does! First, I was impressed that the package came with two of the devices because I was only expecting one. So there was one for the fitted sheet, and the flat sheet. Finally, I tried it out and not only did my sheets NOT wad up, but they also came out of the dryer feeling fresher, more dry, and unwrinkled! I will be buying a set of these for each of my immediate family members and close friends! What a great gift!!!” —katy
A roll-on migraine stick for anyone in need of relief
Read BuzzFeed’s review of the migraine stick for more deets!
A set of ingenious double shower curtain hooks
A shampoo scalp massager you can use in the shower to massage and exfoliate your scalp
Promising review: “I saw this little thing all over TikTok and everyone swore by it. To be honest, they’re right and I now swear by it. It’s perfectly soft and sturdy to massage the scalp. Works shampoo into roots, helps with dry skin and such. I absolutely love it and I use it every time I wash my hair. I most definitely would recommend to anyone. Don’t hesitate.” —Z
A six-outlet wall charger designed specifically for larger chargers
An AirPod cleaning pen to gently dig into the nooks and crannies of your charger and speakers
A Scrubbing Bubbles toilet cleaning stamp to keep the bowl clean
Promising review: “I was sooo skeptical and confused about how they’d work but the gel solidifies and with every flush, suds wash through with the water and it really makes a fresh difference. Also the scent is light but really nice and fresh! I recommend these 100%! They’re super interesting but they do the job.” —Janet
A self-adhesive paper towel roll holder you can install on the the wall or bottom of a cabinet
A 21-piece set of drawer organizers
A plug-in color-shifting mushroom light
A cereal dispenser
Promising review: “We have three kids and a very small kitchen with very little cabinet/counter space!!! We used to keep our cereal boxes on top of our refrigerator, but I’ve been trying to declutter and also come up with a solution for our kids to be able to get their own cereal in the mornings. THIS IS IT!!!! It looks great on our counter, and we have very little space, so it fits just right! This has been the perfect solution to giving our kids the independence they need to get their own breakfast! It has been a lifesaver!!! Love it!!!” —tenle
“We’re Not Really Strangers,” a revolutionary new card game to help you open up to your friends
We’re Not Really Strangers is a US-based small business specializing in purpose-driven, relationship building card games to help foster human connection. You can check out the family edition, the couples edition, and the friendship edition for more specific options!
Promising review: “If you want a stronger bond with someone please play this game with them. You will get to know them on another level. I love how there’s levels to how deep you want to get with one another. Mostly every question is really interesting and can bring out one hell of a conversation, laughter, or even tears.” —Khoa Tran
A splash-proof spa foot tub
A front seat organizer complete with two extra drink holders and a lil’ spot for odds and ends
An earwax removal kit, so you don’t have to wait until your yearly physical
Promising review: “My right ear has been plugged up for months. I squirted warm water in there, peroxide, tried various ear scraper tools, then just gave up. A month or so later, I saw this product at a local CVS, and gave it a try. Laid on couch with several drops in my ear for a half hour. I could hear weird fizzing noises. Then I flushed warm water in my ear with the included soft bulb syringe, and out came the culprit. Had to have been deep in there.” —fixitforgood
A rechargeable hair trimmer for anyone who is tired of razor bumps and harsh hair removers
A pair of compression gloves designed to help alleviate pain from carpal tunnel and arthritis
A six-piece set of high-performance matte lipsticks at a fraction of the price of its competitors
A set of Sea Bands, which target an acupressure point on your wrists meant to help reduce nausea
A vacuum-free space-saving compression bag