“Pehle Yog, Fir Bhog” – Amul Celebrates International Yoga Day 2024 With A Topical

Happy International Yoga Day! It is June 21 and enthusiasts in every corner of the world are busy celebrating the occasion. International Yoga Day is an annual celebration to make people aware of the importance of this age-old practice, which finds its roots in India. Therefore, the popular dairy brand, Amul, didn’t shy away from motivating the internet to indulge in yoga, in its own unique way. Celebrating International Yoga Day and giving it a foodie twist, Amul shared a topical on social media. It released a creative illustration featuring the iconic Amul girl. The topical shows the Amul girl sitting in a meditating position with her legs crossed and her eyes shut. We can also see a brick of butter kept next to her, while she holds a butter knife in her left hand. The header on the topical read, “Pehle yog, fir bhog. [First yoga then food].” The text on the footer of the topical read, “Amul. Gift from India,” referring to the Indian origin of yoga.  Sharing the topical, the dairy brand wrote in the caption, “Amul Topical: Celebrating World Yoga Day!” Take a look at the post here: