“Go Gettem Gautam” – Amul Shares Topical For Team Indias New Coach

Amul often celebrates historic moments and significant achievements with a topical in its signature style. Many times, these illustrations feature the iconic Amul girl. Given India’s passion for cricket, the brand frequently celebrates landmark events and feats in this sport with special topicals. The most recent one is for Gautam Gambhir, who has recently been appointed as the Head Coach for the Indian men’s cricket team. The caption of the post reads, “Amul Topical: India’s new cricket coach has a successful beginning!”
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The topical features Gautam Gambhir seated in front of a laptop. He holds up a buttered slice of bread in one hand. His other hand is placed on a cricket bat next to the laptop. The text on top reads, “Go gettem’ Gautam!” As usual, Amul adds a punny touch to its topical. At the bottom of the topical are the words, “Coach tasty khao.” The word “coach” is meant to be a play on the Hindi word “kuch.” Translated, the line would thus mean, “Eat something tasty.”

Take a look below:

About Toshita SahniToshita is fuelled by wordplay, wanderlust, wonderment and Alliteration. When she is not blissfully contemplating her next meal, she enjoys reading novels and roaming around the city.