“SRKKR” – Amuls Topical For IPL Champions KKR Features Shah Rukh Khan Too

Popular dairy brand Amul is joining the joy of KKR (Kolkata Knight Riders) fans, as the team has won the IPL (Indian Premier League) 2024. Amul, in its signature playful style, shared an illustration of Bollywood icon Shah Rukh Khan (the team’s owner) along with the captain, Shreyas Iyer. In the topical, the star is seen clutching the trophy and holding up two buttered fingers. The cricketer is depicted as having a slice of buttered bread in his hands. Above them are the letters, “SRKKR” – a fusion of Shah Rukh’s initials and that of the team.
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Amul loves to use wordplay in its topicals. The text at the bottom of the topical says, “Korbo, Lorbo, Eatbo”. This is a play on the title of KKR’s theme song, “Korbo Lorbo Jeetbo Re”. The caption of Amul’s post reads, “#Amul Topical: Kolkata Knight Riders win their third IPL title!” Check it out here.

About Toshita SahniToshita is fuelled by wordplay, wanderlust, wonderment and Alliteration. When she is not blissfully contemplating her next meal, she enjoys reading novels and roaming around the city.