Reliance Brands Limited to bring Max&Co to India

Reliance Brands Limited has signed a long-term master franchise agreement to bring the Max&Co fashion brand to India. As part of the partnership, the first Max&Co store in India is set to open in Mumbai in early 2026.

“Max&Co embodies a bold, modern expression of femininity– dynamic, joyful, and unapologetically individual– a spirit that deeply resonates with the evolving style and confidence of Indian women,” said Reliance Retail Ventures Limited’s executive director Isha Ambani in a press release. “It’s distinctive fusion of Italian design heritage and youthful energy will have significant appeal for the Indian woman. Through our partnership with Max Mara Fashion Group, we are proud to bring this iconic global brand to India and shape a new chapter in contemporary women’s fashion.”
 
Following the mono-brand store opening in Mumbai, Reliance Brands Limited will undertake a national roll-out for the brand in key metropolitan cities. Max&Co is part of the Max Mara Fashion Group and specialises in contemporary Italian ready-to-wear and accessories, the full offering of which will be available in the upcoming India stores along with seasonal ‘&Co.llaboration’ capsule lines.

“We are pleased to join forces with Reliance Brands, whose strong experience in building and nurturing global premium brands makes them an ideal match for Max&Co in the region,” said Maria Giulia Prezioso Maramotti, Max&Co’s brand divisional director and Max Mara Fashion group board member. “India represents a vibrant and forward-thinking market, one that shares our passion for creativity, style, and self-expression. Our future mission is to inspire a new community of women who live with confidence, curiosity, and a cool, modern attitude.”
 
This partnership taps into the increasing demand for modern luxury and global fashion amongst Indian consumers. Founded in 1986, Max&Co is distributed in more than 400 stores across the globe and online.