Perfect Moment secures $6.6 million in financing to support growth

Luxury skiwear and lifestyle brand Perfect Moment announced on Wednesday two financing transactions totaling approximately $6.6 million. 

Chairman of the board Max Gottschalk extended a total of $5,089,960 in loans to the company to support product purchases and operations. Separately, Perfect Moment entered into a securities purchase agreement with X Cubed Capital Management, a Minneapolis-based alternative investment manager founded by Andrew Redleaf, for aggregate proceeds of $1,485,595.

Together, the capital is expected to position Perfect Moment to accelerate growth following a series of operational and strategic initiatives implemented earlier this year.

“These financings demonstrate strong confidence in Perfect Moment’s strategy and brand potential,” said Gottschalk. “With enhanced financial flexibility, the company now has the resources to capitalize on upcoming opportunities, deliver on its growth plan, and continue building momentum throughout fiscal 2026.”

The move comes as Perfect Moment continues to evolve from its roots in technical skiwear into a broader lifestyle brand with global reach. 

In July, Perfect Moment opened a new European warehouse and distribution hub in the Netherlands, replacing the brand’s former warehouses in the UK and Hong Kong, as part of a restructuring aimed at reducing costs and streamlining operations. 

The brand also restructured its corporate operations to better align with the flow of goods and its commercial priorities across key markets, in an effort to contribute to long-term improvements in gross margins.