Tasva launches Hyderabad flagship store with Naga Chaitanya

Men’s occasion wear brand Tasva opened its latest brick-and-mortar store in Hyderabad with designer Tarun Tahiliani and actor Naga Chaitanya. The store is located in Hyderabad’s Himayatnagar neighbourhood and measures 4,823 square feet.

“Hyderabad holds a special place in my heart, and I know how much this city values tradition and style,” said Naga Chaitanya in a press release. “Tasva brings the perfect blend of both, offering designs that speak to our rich heritage while catering to the modern tastes of our people. I’m excited to see how this store will become a go-to destination for everyone looking to celebrate special occasions.”
 
The store opened its doors to the public with Tasva’s latest collection of kurta sets and kurta bundi sets in a mix of vibrant and neutral tones. The store also has a wedding segment featuring garments such as sherwanis, achkans, and angrakha sherwanis.
 
“Hyderabad’s rich cultural heritage and love for tradition resonate deeply with Tasva’s design philosophy,” said Tasva’s chief design officer Tarun Tahiliani at the launch. “This store is a celebration of that connection, offering a curated collection that honours the past while embracing the future of men’s fashion.”
 
Tasva’s new launch in Hyderabad is a strategic move to cater to the city’s growing demand for premium Indian wear, according to the label. The brand caters to Indian men of all ages, seeking to mix tradition with modernity.
 
“At Tasva, our goal has always been to make designer Indian wear accessible to a wider audience,” said Tasva’s brand head Ashish Mukul. “The launch of our store in Himayatnagar is a testament to our commitment to bringing the best of tradition and modernity to our discerning customers in this vibrant city.”