Max Factor partners with Shoppers Stop to expand its retail presence in India

Beauty brand Max Factor has partnered with Shoppers Stop to strengthen its brick-and-mortar network in the Indian market.

With this partnership, Max Factor will expand its presence in India to 70 Shoppers Stop outlets by the end of the year.

The partnership will feature exclusive Max Factor products, including new launches and limited-edition collections.

Commenting on the partnership, Biju Kassim, CEO beauty at Shoppers Stop in a statement said, “We are thrilled to partner with House of Beauty to bring Max Factor to the Indian market, marking a significant step in Shoppers Stop’s journey towards premiumisation. We believe this partnership will not only elevate the beauty retail landscape in India but also foster a loyal community of beauty enthusiasts, driving long-term growth and success.”

Sanjali Giri, chief business officer at House of Beauty added, “We are incredibly excited to partner with Shopper’s Stop to start Max Factor’s offline journey in India. We are confident that this partnership will create a dynamic and compelling presence for the brand in the market.”

Beauty giant Coty had launched Max Factor in the Indian market in partnership with beauty retailer House of Beauty and global brand ambassador Priyanka Chopra Jonas earlier this year.