Meesho expands brand portfolio ahead of festive season

E-commerce major Meesho has partnered with direct-to-consumer brands across categories to expand its portfolio to cater to a wider audience during the upcoming festive season.

Meesho has onboarded brands like Mamaearth, Denver, Himalaya, Bajaj, Joy, Lotus Herbals, Biotique, Bata, Paragon, Relaxo, Liberty among others to its portfolio of over 1,000 brands.

With its partnership with Meesho, leading brands are looking to extend their reach into tier 2, 3 markets and beyond across India.

Commenting on the partnership, Megha Agarwal, general manager business at Meesho in a statement said, “We are thrilled to welcome these esteemed brands to our platform. These partnerships are designed to ensure that customers have access to the best products from both well-known and emerging brands, all under one roof. In the last six months alone, Meesho Mall saw 3.2 crore shoppers, reflecting growing consumer trust.”

Zairus Master, chief business officer at Honasa Consumer Ltd added, “We are excited to bring Mamearth’s products to Meesho Mall and further expand our reach, particularly in regions where access to branded, high-quality personal care products has been limited. This association not only fuels our growth but also supports our mission of delivering safe and nontoxic products to households across India.”

Meesho has already created 8.5 lakh seasonal job opportunities for this festive season to meet the growing demand for its products from rural areas in India.