H&M partners with Ajio to expand online presence in India

Swedish fashion brand H&M has partnered with Reliance Retail’s fashion e-commerce platform Ajio to expand its online presence in the Indian market.

With this partnership, H&M aims to expand its online market share by leveraging Ajio’s digital platform and expansive reach.

Commenting on the association, Yanira Ramirez, country sales manager at H&M India in a statement said, “By harnessing Ajio’s robust digital platform and expansive reach, we are extending the accessibility of our diverse range of high-quality and affordable clothing to even more discerning customers across the nation. As a brand, our endeavour is to constantly explore avenues for expansion and innovation.”

Vineeth Nair, CEO of Ajio added, “Over the past couple of years, we have pushed the fashion horizon to bring the best of international brands to Ajio. The launch of H&M not only enriches the diverse tapestry of styles the platform offers but also symbolizes our commitment to providing our customers with the latest global brands and trends.”

H&M will offer a wide range of collection on Ajio featuring over 10,000 styles across womenswear, menswear, kidswear and home décor including its newly launched A/W 2024 collection.