Ba&sh appoints Jimmy Lam to lead Asia-Pacific operations

Since September 22, Ba&sh’s Asia-Pacific operations have come under the overall leadership of Jimmy Lam, who previously led SMCP Group’s business in the region.

Lam joins Ba&sh with extensive experience at leading global fashion houses. He has led sales teams at LVMH and Chanel, served as retail director for Dolce & Gabbana in the Asia-Pacific region, and held a leadership role at S.T. Dupont from 2014 to 2016.

“His excellent knowledge of Asian markets, combined with his expertise in developing global brands and his ability to unite multicultural teams, will be invaluable assets in driving our growth ambitions across the Asia-Pacific region,” said co-CEO Dan Arrouas. “His career, built step by step from operational roles to the highest levels of responsibility, gives him a unique understanding of the realities of retail.”

Jimmy Lam has been tasked with strengthening Ba&sh’s operations across the brand’s key Asian markets. The company has stated its intention to deepen its local footprint, positioning the region as a significant growth driver in the years to come.

This appointment follows a period of transformation for Ba&sh. In January, founders Sharon Krief, Barbara Boccara and Dan Arrouas, returned to the helm of the business.

In June, Ba&sh appointed Géraldine Dubois as administrative and financial director. A few weeks earlier, Philippe Lardellier was named to lead the retail division.

Ba&sh recorded a turnover of €300 million in its 2024 financial year, with 25% of revenue generated through digital channels. With nearly 1,400 employees, the brand is distributed via almost 320 points of sale in more than 70 countries.