Mish to enter offline market with 10 new franchisee stores

Mish, a women’s apparel brand is planning to enter the offline market to fuel its new phase of growth by opening 10 new franchisee stores across India over the next year.

This strategic expansion will see the brand open stores in metros tier 1, 2 cities to further strengthen its connection with Indian consumers.

Mish already has a strong online presence in India and recently forayed into the European market with launch on major online platforms.

“With its fresh approach to fashion retail, Mish is set to redefine how Indian women shop, bringing them closer to its globally admired styles,” Mish said in a statement.

“These stores will seamlessly integrate cutting-edge technology such as Virtual Reality (VR) and Augmented Reality (AR) mirrors, designed to revolutionize the fashion shopping experience and provide customers with interactive, immersive ways to explore Mish’s collections,” it added.

Founded in November 2017, Mish offers women’s wear, including dresses, tops, co-ords, t-shirts, trousers, and palazzos.