Asics launches ‘Celebration of Sport’ line to promote positivity and movement

Sports and lifestyle brand Asics has launched new product line ‘Celebration of Sport’ with a group of Indian athletes. The collection focuses on performance footwear and is designed to inspire individuals to embrace movement and physical exercise.

“At Asics, we believe in the transformative power of movement to uplift moods and minds,” said Asics’ director of product management department, performance running footwear Laura Bolgen in a press release. “It’s why we were founded and why we’re called Asics which is a Latin acronym that translates to ‘a Sound Mind in a Sound Body’. With the new Celebration of Sport collection, you can experience a sense of uplift and positivity as you move your body. You elevate your mood and spread positive energy to those around you.”
 
The full Celebration of Sport collection debuted both online and offline in India on July 22. Asics partnered with Indian athletes Rohan Bopanna, Sumit Nagal, Anitm Panghal, and Manpreet Singh to promote the new line.
 
“As we witness outstanding performances this summer, we are reminded of the incredible power of sports to uplift spirits and unite people around the world,” said Bolgen. “From the world’s best to those just getting started, we’re all connected by the amazing impact movement has on the mind. So, let’s all lace up and celebrate the power of sport together.”
 
The collection features the ‘SuperBlast™ 2 running shoe, the NetBurner Ballistic FF MT 3 Paris™ volleyball shoe, and the Gel-Quantum 360™ VIII SportStyle shoe among others. Shoes in the collection are designed to give the wearer an uplifting feeling to inspire them to embrace movement, according to the brand.
 
Asics currently counts 108 stores spread across India. The brand was established by Kihachiro Onitsuka in Japan in 1949 and manufactures and distributes footwear, apparel, and accessories.