Naturtint expands in India with Nykaa launch

Spanish hair colour brand Naturtint has expanded its footprint in the Indian market and launched with multi-brand beauty retailer Nykaa. The sustainable brand plans to bring its products to shoppers across the country, with a focus on Gujarat.

“We are delighted to pave the way for Naturtint in India,” said Infinite Online Shopping Private Limited’s CEO and founder Bimal Thakkar in a press release. “Naturtint is more than just a hair dye, it’s a commitment to sustainability and health. We are extremely thrilled to bring this pioneering brand to India and offer Indian consumers a natural and effective alternative.”
 
Along with launching on Nykaa’s e-commerce store, Naturtint products are now available at 35 brick-and-mortar beauty stores across Western India. The brand plans to expand further into Gujarat to bring its products to a wider audience.
 
Naturtint has brought 11 of its cruelty free hair colour products to India, ranging from blacks and browns to blonds and reds. The brand has a selection of 32 colours available globally and Naturtint products are made from 92% natural ingredients, including pure botanical oils and extracts.
 
Launched in 1994, Naturtint’s products are developed by Phergal Laboratories (Laboratorios Phergal) and focus on natural ingredients as well as protecting hair health while colouring. The brand aims to provide long-lasting hair colour results while prioritising the environment, according to its website.