Beautiful India partners with India House for its global debut

Luxury lifestyle brand Beautiful India has partnered with India House, the inaugural country house for the nation at the Paris 2024 Olympic Games to make its global debut.

Following its launch in Paris, Beautiful India’s luxury range comprising of perfumes, candles, bath & body care will roll out over the next 12-18 months across select stores in Paris, Milan, Munich, London, New York, LA, Tokyo, Shanghai, Sydney, Moscow, and Dubai.

Commenting on the partnership, Praveen Kenneth, founder of Beautiful India in a statement said, “The brand is a celebration of India and its continued reminder for us to make the journey from our head to our heart, as much as it is a celebration of the highest version of the individual, and what better place and occasion to make our global debut than as the official partners of the inaugural India House, Paris.”

India House spokesperson added, “We are thrilled to welcome Beautiful India as our official partner, and for marking their global debut at the India House. This partnership symbolizes a shared commitment to celebrating beauty, diversity, innovation and, of course, India at one of the biggest global platforms.”

India House, conceptualised by the Reliance Foundation in partnership with the Indian Olympic Association (IOA), will showcase Indian brands at the Paris 2024 Olympic Games.