Indian owned streetwear brand Fierce London to debut during London Fashion Week

Designer Shubh Goyal’s apparel brand Fierce London will make its runway debut in the British capital on September 14. The streetwear label will present new collection ‘Fierce Ascendancy’ during London Fashion Week to broaden its global customer base.

“Fierce Ascendancy is a movement,” said creative director Shubh Goyal in a press release. “It’s for modern vanguards of luxury embracing inner fierceness, breaking boundaries, and an acceptance of oneself. With this collection we have combined cutting-edge craftsmanship with an unabashed embrace of our brand codes. At Fierce London, we believe in dominance, exclusivity, mystique and power.” 
 
Fierce London’s upcoming showcase is inspired by the “resilience and strength symbolised by leather and the mystique of an all-black palette,” according to the label. Aiming to challenge the preconceptions people have about streetwear, the brand aims to add in high fashion elements and mix luxury with bold aesthetics.
 
By showcasing during London Fashion Week, Fierce London aims to position itself as part of the global fashion community. The brand will connect with an audience of industry leaders and fashion influencers and reach a wider audience. Following the show, Fierce London plans to pursue creative collaborations with designers and artists to expand its product offering.