Rare Rabbit opens 121st store in Coimbatore

Clothing and accessories brand Rare Rabbit has opened its 121st store to date in Coimbatore to bolster its retail presence in Tamil Nadu. Located in the city’s Lakshmi Mills, the store retails a wide selection of smart and casual men’s western wear.

“Hello Coimbatore, we’ve Arrived,” announced Rare Rabbit on Facebook, sharing images of the new store. “Our 121st store now in your city. It is your love that has made us grow. Find us at Laxmi Mills, we look forward to welcoming you.”
 
With a brick façade and monochrome interior, the store’s design is modern, clean, and youthful. Natural wood accents add an earthy touch and custom shelving showcases Rare Rabbit’s leather goods and footwear collections while its apparel hangs throughout the space. The store also has a seating area to encourage shoppers to take their time to browse and contemplate their purchases.
 
The Lakshmi Mills building was once the home to a textile and yarn manufacturer of the same name but was converted into a public area in December 2019, India Press reported. Today, the building houses a range of fashion and lifestyle stores including Croma, Westside, Miniso, and Max Fashion.
 
Rare Rabbit has expanded its brick-and-mortar footprint and opened in a number of new locations recently. Earlier this month, the brand opened a store in Ahmedabad for its children’s wear and has also opened stores in Rajahmundry, Jammu, and Hyderabad this year.