Swarovski teams up with Ananya Panday to launch Diwali campaign

Jewellery brand Swarovski has teamed up with Bollywood celebrity Ananya Panday to launch a Diwali campaign for the Indian market. The campaign sees Panday continue in her role as Swarovski’s India local brand ambassador and wear a number of designs which evoke the patterns of festive rangoli.

“My journey with Swarovski has been truly remarkable,” said Swarovski’s India brand ambassador Ananya Panday in a press release. “I am excited to be a part of the latest Diwali campaign – the Idyllia Diwali capsule is stunning, the pink hues and delicate designs will add an elegant touch to the celebrations. Diwali holds a special place in my heart, filled with warmth and joy, and I feel grateful to be part of a campaign that represents my love for the occasion and the brand.”
 
The campaign features four designs from the brand’s Idyllia line which make up an exclusive jewelry capsule for Diwali in India and highlight Swarovski’s focus on the Indian market. In the new campaign, Panday also wears jewellery from the brand’s ‘Millenia’, ‘Matrix’, ‘Hyperbola’, and ‘Swarovski Created Diamonds’ collections. Styled with bright, monochromatic, saree-style ensembles, Panday mixes traditional aesthetics with a modern, global look.
 
Swarovski will launch its Diwali campaign in India on September 27. The Idyllia Diwali exclusive jewellery designs comprising two pendants, a bracelet, and a pair of drop earrings, will simultaneously launch online and in stores.