Eyewear brand Que makes e-commerce debut on Amazon India

Eyewear brand Que has announced its e-commerce debut and is launching on Amazon India with a special offer of a flat 25% discount on numerous sunglasses frames on July 20 and 21 as part of the multi-brand marketplace’s Prime Day.  

“We are exhilarated to participate in this year’s Amazon Prime Day, offering our customers premium eyewear at unmatched prices,” said Que’s co-founder Shashank Saurabh in a press release on July 19. “At Que, we believe in providing high quality, stylish sunglasses that cater to diverse tastes and preferences. This exclusive offer is our way of making luxury eyewear more accessible to everyone. Whether you’re looking for something sporty, or timeless, Que has the perfect pair of sunglasses for you.”
 
Que recently announced that it has received a strategic investment from professional cricket player Shikhar Dhawan. Following the funding injection, Dhawan joined the business as both a partner and brand ambassador and kickstarted the label’s latest advertising campaign titled ‘Que aa raha hai’, designed to engage shoppers across India.
 
Que was launched as a premium eyewear brand in October 2023 with the aim of combining fashion with attention to eye health and protection, according to the label. Que’s collection includes frames made from TR90 material, chosen for its durability.