Dassani Brothers launches exclusive ‘Eternal Bond’ jewellery line at Rakhsha Bandhan

Fine jewellery brand Dassani Brothers has launched an exclusive collection titled ‘Eternal Bond’ on the occasion of Rakhsha Bandhan. The gold and diamond jewellery line has gone live on the brand’s direct to customer e-commerce store.

“We are thrilled to introduce the ‘Eternal Bond’ collection for Raksha Bandhan,” said Dassani Brothers partner Sumit Dassani in a press release. “This collection is a tribute to the timeless relationship between siblings, combining our heritage craftsmanship with modern design elements to create pieces that are both elegant and meaningful.”
 
The Eternal Bond collection is made from uncut polki diamonds, round brilliant cut diamonds, and vibrant hued enamel, set in 18 carat gold. With the new line, Dassani Brothers aims to offer traditional style jewellery for the modern Indian woman. The collection includes necklaces, earrings, bangles, and anklets inspired by the royal heritage of India, according to the brand.
 
Dassani Brothers specialises in polki and semi-jadau jewellery and offers special order on a range of its designs. The business was founded in Mumbai in 1984 and has launched a number of exclusive collections tailored to festivities, including its ‘Maternal Bliss’ collection launched in May this year for Mother’s Day.