Cure.fit’s ‘Cult’ launches first store in Hyderabad

Fitness business Cure.fit’s retail division Cult has launched its largest brick-and-mortar store to date with a 3,300 square foot outlet. The business has simultaneously launched offline in Hyderabad with the new store.

“We are proud to expand our retail footprint to Hyderabad, the city of Nizams, with the launch of our largest store in Tirumalgiri,” wrote Cult Stores’ retail lead Saket Singh on Linkedin.
 
The new Cult store retails products including sportswear, accessories, athleisure apparel, footwear, and smartwatches as well as workout gear, bicycles, gym equipment, treadmills, and sports recovery products among others. With a modern, sleek interior, the store creates the atmosphere of a gym of sports club.
 
Cult currently counts more than seven stores spread across Bengaluru and Hyderabad. The business aims to launch offline in other large Indian cities in the near future, India Retailing reported. Cult made its offline debut last year and also retails merchandise on a number of multi-brand online marketplaces including Flipkart and Amazon India.
 
Mukesh Bansal and Ankit Nagori established Cure.fit in 2016 to promote active living across nutrition, fitness, and mental well-being. The brand runs a mobile app which consolidates its services and also has a network of over 130 gyms in numerous Indian cities.