Brand Studio Lifestyle to expand offline presence of Highlander, Tokyo Talkies

Brand Studio Lifestyle is planning to strengthen the offline retail presence of its fashion brands Highlander and Tokyo Talkies by opening 90 exclusive brand stores during the current financial year.

The initial rollout of 30 stores has been planned across key locations in Gujarat, Maharashtra, Uttar Pradesh, Telangana, Andhra Pradesh, Delhi, and Karnataka. Its current operational stores include 10 in Gujarat, 1 in Hyderabad, and 2 in Bangalore.

Brand Studio’s strategic retail plan includes both stand-alone stores for each brand and joint Highlander X Tokyo Talkies outlets.

Commenting on the launch, Shyam S Prasad, CEO of Brand Studio Lifestyle in a statement said, “We are thrilled to launch Highlander and Tokyo Talkies stores. Keeping a consumer-centric approach at the forefront, our offline expansion aims to make our fashion accessible across geographies and formats, whether offline or online.”

“Our differentiated shopping experience aligns with the Gen Z vibe, featuring weekly collection drops and a wide variety of the latest styles,” he added.

Highlander and Tokyo Talkies is currently available across e-commerce platforms, the getketch direct-to-consumer website, app, and offline stores.