Brand Studio Lifestyle CEO calls for Union Budget to prioritise boosting consumer spending

House of fashion brands Brand Studio Lifestyle’s CEO Shyam Prasad has called for the Union Budget to focus on boosting disposable incomes of citizens across India to help increase consumer spending, especially amongst salaried workers and those in rural areas.

“As we approach the upcoming budget announcement, we hope that the government will focus on boosting disposable income, especially for the salaried class, through tax benefits and dedicated rural community initiatives,” said Brand Studio Lifestyle’s CEO Shyam Prasad in a press release. “The fashion segment being dynamic and highly responsive to changes in consumer behaviour, economic policies, and market trends. We hope the government will prioritise initiatives and investments to stimulate consumer spending, and also align with the ongoing infrastructure development initiatives. Moreover, the rise in rural spending provides a great opportunity to expand the consumer base in e-commerce, helping it grow and reach more people.”
 
Brand Studio Lifestyle currently processes approximately 80,000 orders per day, according to the business. After recently launching a new Highlander brand store in Ahmedabad, the business plans to continue to expand its offline presence in India.
 
“Online shopping is becoming more popular among rural consumers, giving them access to a wider range of products and better deals,” said Prasad. “These strategic measures are primed to fuel not just economic growth but also pave the way for inclusive development and vibrant market opportunities across various sectors.”
 
Brand Studio Lifestyle’s labels comprise Hoop, Ketch, Tokyo Talkies, Highlander, Vishudh, and Locomotive, according to its website. The business was founded in Bengaluru in 2015 by a group of six entrepreneurs and today has a 700-member team, with over four lakh square feet of warehouse space.