Skims named top global celebrity clothing brand: QR Code Generator

Kim Kardashian‘s Skims is the world’s leading celebrity clothing brand, according to a recent study conducted by QR Code Generator. 

The analysis utilized multiple metrics to determine the rankings, including Trustpilot reviews, Instagram followers, and search data from Google Keyword Planner. As part of the overall popularity index, Skims, specializing in shapewear, loungewear, and underwear, topped the list with an index score of 79.93 out of 100. Skims garners over 3.4 million Google searches per month, the highest among all the brands analyzed, while on Instagram, it boasts a following of 5.9 million users.

Rihanna‘s Savage X Fenty secured the second spot with an index score of 66.34, recording more than 384,000 monthly searches and an Instagram following of 5.1 million. Meanwhile, Fabletics by actress Kate Hudson ranked third with an overall score of 52.11. The activewear brand has a community of 1.95 million Instagram followers, and gets 1.3 million monthly searches for terms related to its products.

Rounding out the top five is Kanye West‘s Yeezy, with an index score of 51.98, in fourth place, followed by Khloe Kardashian’s Good American with a score of 47.45. 

Several other celebrity brands also made it into the top ten with the Jessica Simpson Collection (33.88) and Emily Ratajkowski’s Inamorata (33.67) placing sixth and seventh, respectively. Fashion powerhouse Stella McCartney secured the eighth spot with a score of 25, while Beyoncé’s Ivy Park (23.11) and Drake’s October’s Very Own (14.35) completed the top ten.

 “Whilst it is popular for clothing brands to collaborate with celebrities and well-known names to create one-off collections and lines, some celebrities take the further step to create their very own clothing brand – which can be a hugely successful business move, as the results of the study highlight,” said Marc Porcar, CEO of QR Code Generator Pro S.L.

“The findings reinforce that the Kardashian family have created an impressive and renowned empire – beginning in reality TV and culminating in globally recognized and consumer-favorite clothing brands, Skims and Good American to name only two which rank in the top ten most popular in the world – topping even fashion royalty, like Stella McCartney.”