Men’s and women’s plus sized apparel brand Big Hello has launched its sixth brick-and-mortar store in the Bengaluru metro area to further connect with the city’s shoppers. Located in Dollar Layout at JP Nagar, the store brings the brand’s pan-India store total to 15.
“As a Bangalore-based brand, we are today thrilled to open our sixth store in the city within six months of our retail launch,” said Absolute Brands’ brand head Modita Tripathi in a press release. “The growing demand for Big Hello fashion wear is also a ringing endorsement of our commitment to curate a truly world-class and no-compromise fashion buying experience for our customers. and we remain determined to ensure that at Big Hello, every individual customer’s fashion needs are satisfied, and their voices are heard.”
The store retails a wide range of apparel and accessories designed for plus sized Indians. Big Hello retails both ethnic and western wear and has a denim line with cuts designed to flatter and offer comfort for larger sized individuals.
Along with denim, garments available in the new store include chinos, shorts, blazers, kurtas, ethnic bottom-wear, t-shirts, and bandh galas. Accessories including scarves, belts, and tummy tuckers are also available in the new outlet.
Big Hello also has an offline presence in Chennai, Vijayawada, Guntur, and Hyderabad. The brand plans to continue its offline expansion and launch 50 new stores in the coming months, according to its press release. The brand is owned by Absolute Brands and Retail Private Limited, founded by Vishnu Prasad.
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