E-commerce giant Flipkart has launched its first grocery fulfilment centre in Rajasthan to cater to increasing consumer demand in the state. The centre measures over 69,000 square feet and has the capacity to dispatch more than 6,500 orders each day.
“Flipkart’s first grocery fulfilment centre in Rajasthan is a significant milestone in our state’s digital and economic growth,” said Jaipur member of parliament Manju Sharma in a press release. “We are happy that Flipkart’s expansion in its supply chain infrastructure in the state will provide local consumers with faster and more convenient access to essential goods. At the same time, it will empower the local MSMEs [micro, small, and medium enterprises] and farmers, thereby uplifting the overall livelihood opportunities of the local ecosystem. I commend Flipkart for their commitment to enhancing our PM Shri Narendra Modi ji’s vision of ‘Digital India’ by giving benefits of digital commerce and contributing to enriching the economy of our New Bharat.”
The fulfilment centre will provide customers with delivery slots across major cities including Bikaner, Jaipur, Jaisalmer, Jodhpur, and Kota. The centre will stock local brands’ goods to cater to local tastes as well as support local businesses.
Over 5,000 products will be available in the fulfilment centre with a wide range of personal care and beauty goods. According to Flipkart, the centre will create over 600 direct and indirect job opportunities.
“We have been witnessing significant demand for online groceries among local consumers of Rajasthan, which offers an opportunity to bridge the digital gap and make online shopping more convenient for consumers,” said Flipkart’s vice president and head of grocery Hari Kumar G. “With the launch of the new FC, consumers will now have access to a vast assortment of high-quality local and national selections at the right value at the delivery slot of their choice. We aim to address the needs of value-seeking consumers of Tier 2 and 3 cities by elevating consumer satisfaction and improving the growth of the overall regional ecosystem.”
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