Easybuy to launch first store in Dehradun

Value focused fashion and lifestyle retail chain Easybuy will launch its first brick-and-mortar store in Dehradun. Designed to connect with shoppers offline in the Uttarakhand state capital, the store will house products for men, women, and children.

“We had set out on a road trip and the roads are leading us to you, Dehradun,” announced Easybuy on Facebook. A brand new style terminal in your city. It will be for the first time ever! Stay tuned for the details!”
 
The new Dehradun store will retail product categories including apparel, fashion accessories, footwear, handbags, and gift items among others. The brand releases new designs every 15 days, according to its website, to keep up to date with current trends and consumer preferences.
 
Easybuy counts over 130 brick-and-mortar stores spread across India, according to its website. The business has over eight lakh square feet of retail space and has amassed over 42 lakh customers. The brand also recently launched stores in Hyderabad and Chennai.
 
Easybuy also recently launched its ‘No Mo’ flat price sale on its e-commerce store to engage shoppers online, the retailer announced on Facebook. The business discounted a wide range of summer goods ahead of launching its new high summer collection.
 
Launched in 2014, Easybuy describes itself as a family focused apparel and accessories brand. The label was introduced to the Indian market by Landmark Group.