Mamaearth is India’s third largest skincare brand: Euromonitor International

Natural beauty and personal care brand Mamaearth has been given the third spot amongst India’s “top skincare brands” by global business intelligence platform Euromonitor International and ninth spot for beauty and personal care brands.

“We’re thrilled to see Mamaearth making such a significant mark in the Indian beauty and personal care market,” said Honasa Consumer’s CEO and co-founder Varun Alagh in a press release on October 17. “This recognition is a testament to our team’s hard work, our commitment to creating natural, toxin free products for Indian consumers, and the trust they have placed in us. We’re equally proud of The Derma Co.’s progress and glad that Indians are recognising its value proposition. We are committed to building on this success across all Honasa brands and lead the next phase of the beauty and personal care space in the Indian market.” 
 
Euromonitor International also named Mamaearth as India’s ninth top beauty and personal care brand in India, up from its position as 13th in the category last year. Mamaearth is part of Honasa Consumer’s house of brands and another of its labels The Derma Co made Euromonitor International’s top 20 skincare brands in India.
 
Entrepreneurial husband-wife duo Ghazal Alagh and Varun Alagh launched Mamaearth six years ago. Today, the brand has a portfolio of over 200 products and has served over five million customers in around 500 Indian cities. The brand’s products retail from its direct to customer e-commerce store and in multi-brand online and offline outlets.