Levi’s launches merch with musician Diljit Dosanjh

Global denim and casual wear brand Levi’s has collaborated with Indian musician Diljit Dosanjh to launch an exclusive tour merch collection. Featuring graphic clothing for men and women, the launch coincides with Dosanjh’s ‘Dil-Luminati Tour’ in India.

The Levi’s collaborative collection with Diljit Dosanjh’s Dil-Luminati India Tour is designed to unite fans and strengthen Levi’s links with the Indian market. The collection features graphic tees, sweaters, hoodies, and trucker jackets emblazoned with lyrics from Diljit Dosanjh’s songs such as ‘Born To Shine,’ ‘Lover,’and ‘G.O.A.T,’ announced Levi’s in a press release.
 
The merch collection extends beyond graphic pieces and features Levi’s newly launched ‘578™ Baggy Jeans,’ designed to complete concert goers’ looks. ‘Levi’s Tailorshops’ at select Levi’s flagship stores in India will also stock limited-edition pins and patches which shoppers can use to customise their merch purchases. The collection will be available to shop at select Levi’s flagship stores, on its e-commerce store and mobile shopping app, and at pop-ups at select concert venues.
 
“Inspired by Diljit’s electric live performances and album art, the designs pop with bold, vibrant prints and unique washes, capturing all the energy and style he’s known for,” announced Levi’s in a press release. “Whether you’re heading to the concert or just want to rep the tour, these pieces are the ultimate fan must-have.”