The Pant Project, a direct-to-consumer (D2C) fashion brand has raised $4.25 million (Rs 35 crore) in a series A funding round led by Sorin Investments.
MGA Ventures, Huddle, Dexter Ventures, and angel investors such as Arjun Vaidya, Avni Biyani, Nikhil Bhandarkar, and Vijay Taparia also participated in the funding round.
The company will utilise the funds to strengthen its omnichannel presence, team expansion, technology enhancement and marketing.
Commenting on the funding, Dhruv Toshniwal, co-founder of the Pant Project in a statement said, “Our biggest moat lies in our understanding of the apparel supply chain, with access to best in global quality fabrics and designs for our customers. We have data on custom fit for over 100,000 Indian men and are using that to constantly improve.”
Mandar Dandekar, partner at Sorin Investments added, “Pant Project has created a strong brand recall as a destination for bottom wear for all occasions demonstrated by deep customer love and repeat behaviour. We are big believers in India’s consumption economy and The Pant Project team has shown the ability to successfully cater to changing customer behaviour and needs.”
Founded by Udit Toshniwal and Dhruv Toshniwal in 2020, The Pant Project started as a digital native brand to offer customisable trousers for men and women.
The brand later expanded into the offline market with ready-to-wear pants retailing through its e-commerce site and online platforms like Myntra and Amazon.
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