Meena Bazaar partners with Unicommerce to strengthen e-commerce operations

Meena Bazaar, a women’s ethnic wear retailer has partnered with Unicommerce to strengthen its e-commerce operations and omnichannel presence across the country.

With this partnership, Meena Bazaar will use Unicommerce’s technology to integrate its online channels, offline stores and warehouses across the country.

The partnership with Unicommerce will help the brand accelerate its growth plans and provide customers with better shopping experience.

Commenting on the partnership, Anu Manglani, CEO of Meena Bazaar in a statement said, “As we continue to grow our portfolio and expand our reach in India and internationally, we are focused on our e-commerce operations. Unicommerce is a trusted name in the e-commerce SaaS domain, and we look forward to a long-term relationship with them.”

Kapil Makhija, managing director CEO of Unicommerce added, “Well-versed with the challenges of the ethnic wear apparels sector, we are thrilled to be providing our expertise to the renowned legacy brand Meena Bazaar.”

Founded in 1970, Meena Bazaar specialises in ethnic wear staples including lehengas, kurta sets, sarees, and suits. It has over 70 stores across India and the United States.