Lenskart launches ‘Pro Fit’ line to boost performance eyewear offering

Eyewear business Lenskart has expanded its performance wear product offering and launched ‘Pro Fit’ by its brand Lenskart Air and Hooper. The range is designed for shoppers on the move and features ‘Lock-Tech’ grip technology.

“Pro fit caters to everyone. Whether you’re mastering yoga poses, crushing dance routines, or casually chilling with your friends,” announced Lenskart in a press release. “With sleek, sporty silhouettes and classic colors accented with vibrant pops, there’s a pair in the Pro-Fit collection that complements your style and keeps your vision clear, no matter your age.”
 
The eyewear line is made from ultra-light TR90, a durable thermoplastic material. The frames have temple tips which adjust to grip the ears securely and thus remain in place during physical activity. Pro Fit caters to men, women, and children and frames come with a wide selection of colourful accents including red, yellow, and blue.
 
Lenskart was established in 2010 as a tech-enabled startup and today distributes more than 10 million eyewear pairs each year. Along with its online presence, Lenskart counts brick-and-mortar stores across India, Singapore, Japan, Thailand, Taiwan, and the Middle East. The business reported 60% year-on-year growth in 2023 and expects to see 50% expansion in 2024.