Kriti Sanon’s Hyphen expands portfolio with laucnh of Dewy Prep

Actor Kriti Sanon’s skincare brand Hyphen has expanded its range with the launch of a new product Dewy Prep.

The brand claims that the new product in its vitamin-infused peptide range has been created by its in-house team after a year of research and development.

Dewy Prep has been created using potent natural ingredients and scientific formulation that helps reduce blemishes and dark spots.

Commenting on the launch, Kriti Sanon, co-founder of Hyphen in a statement said, “Since the inception of Hyphen, I have planned and envisioned a versatile solution that could serve as the ideal base for make-up, delivering a radiant glow that would last all day. I have personally tried and tested this product. And after multiple rounds of rejection, it took twelve months of R&D to get the formulation right.”

“Hyphen is one of the only brands to make a product like this, and it is one of our most awaited launches – I am excited to share it with everyone,” she added.

Hyphen’s new product is available to purchase on the brand’s official website and leading e-commerce platforms, including Nykaa, Amazon and Flipkart.