Home & personal care brand Beco has raised $10 million (Rs 83 crore) in its pre-series B funding round led by Tanglin Venture Partners.
The funding round also saw participation from Titan Capital Winners Fund, Manish Choksi, existing investor Rukam Capital and Synergy Capital.
The company will utilise the funds towards innovation, expansion of production capacity, strengthening of its offline network and brand building.
Commenting on the funding, Aditya Ruia, co-founder of Beco in a statement said, “This round of funding from our existing and new investors comes at a time where we are raring to enter our next phase of growth and enhance our capabilities to meet the demand. The investors’ faith in Beco boosts our confidence that we are headed in the right direction, and we are excited to unleash the real potential that sustainability and harmful chemical-free products holds for the future.”
Sankalp Gupta, partner at Tanglin Venture Partners added, “Beco’s focus on product innovation and backend supply chain has enabled them to offer superior products at prices comparable to the incumbents. We believe this ability, coupled with their strong distribution across offline and online channels, provides Beco a strong head start in a very large market.”
Beco sustainable home care and personal care products are currently sold online and in over 10,000 retail stores across India.
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