UK-based premium womenswear brand Raishma has launched in the Indian market with its bright summer collection ‘Full Bloom’. The brand has debuted on multi-brand e-commerce platforms Nykaa Fashion, Ajio, and Aza.
“India has always been a constant source if inspiration for me- its rich heritage, vibrant culture, and unparalleled craftsmanship never ceases to amaze me,” said Raishma’s founder Raishma Islam in a press release. “With the launch if Raishma Studio in India, I am thrilled to bring my vision of contemporary elegance go this dynamic market. I am excited about the opportunity to contribute to India’s flourishing fashion landscape and empower women to embrace their unique style with confidence.”
The clothing line features a range of floral print, fusion style dresses with silhouettes ranging from floor length to midi styles. With a mix of bright, neutral, and pastel hues, the line is designed to be theatrical, breezy, and impactful, according to the label.
“The line brings together controlled sculptural tailoring to womenswear, giving the basic essentials a modern take,” said Islam about the collection. “Modern investments are based on wearability, fine craftsmanship, distinctive design and frequency of use and with the Full Bloom collection we are delivering high-glamour pieces that tell a story, are made mindfully, and present the opportunity to be a part of a community.”
Raishma retails from its Marylebone showroom in London, UK as well as with multi-brand retailers in the UK and UAE including Namshi, The Huntress, Lux Fi, Little Black Dress, and Not on the High Street among others. The label also retails from its global direct to customer e-commerce store.
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